Say you are having a cirque themed event then you do not really want to have birthday party clowns there because it is not what you would see at a cirque show. You would see European clowns with far less make-up and a totally different color palette for costuming.A lot of meeting planners or event producers make the mistake of just hiring a clown or balloon twister and it can be great (trust me I have done both) but it does not relay that you went the extra mile in the research. Event planning companies and agencies have the specific job of making your event hassle free and unique use them!Atmosphere entertainment is not going to be effective if you do not use it properly. If you are having a function in a small banquet room where the tables are not going to be very far apart then a strolling entertainer would not really be able to do his or her job. Instead perhaps place them on a pedestal in an area that people would be walking past to get a drink or use the rest room. It will not be intrusive to the overall purpose of the event or its guests but it will add the desired punch to the theme and get your efforts noticed.I recently had a client ask for a stilt walker to be part of an “Under the Big Top” themed event. They said they wanted the performer to meet and greet guests before and after dinner in the lobby to let them know the silent auction was going on and maybe take some pictures with them as they were entering and exiting the room. This is a fantastic use of atmosphere entertainment because she understood that during the actual dinner people would not want someone towering over them trying to make them laugh at a black tie gala. People would be constantly getting up and down from their seats and it could make for a potentially hazardous situation if someone were to knock into the stilt walker and send him crashing down (not a pretty picture).So the next time you are planning a themed meeting or event and want to have entertainment consult with the entertainers and the entertainment agencies. Let them know what is going to happen throughout the course of the night and they will let you know the best uses and locations for their talents. Do some research and hire the right acts for the right themes and you will be a superstar!